The Moms Co. X Kalki

The Moms Co.’s Natural Age Control campaign, featuring Kalki Koechlin, redefined aging as a journey of beauty and grace. Beyond an ad, it sparked discussions on aging with dignity and confidence. Koechlin’s authentic presence reinforced the brand’s vision of natural beauty and self-assured aging. The campaign highlighted the toxin-free product line and its environmental benefits, with a captivating digital film and a narrative that intertwined The Moms Co.’s values with its natural ingredients. We positioned the range as the ideal companion for women who embrace life’s experiences on their skin, marking the brand as a leader in conscientious skincare.

The campaign’s central achievements included:

Development of a compelling digital film featuring Kalki Koechlin that resonated with the target audience

Crafting a message that aligned The Moms Co.’s values with the refined, natural aspects of the product line

Strategically leveraging a trusted voice to endorse the age control range, reinforcing the brand’s commitment to natural and safe skincare