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Crossroader Riding Jacket

Royal Enfield

Brand Content Strategy & Production

Film Production

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We conceptualized the “Outward Bound” campaign for the Royal Enfield Crossroader Riding Jacket as a key to unlocking dual-sport riding. The jacket was positioned as the ultimate companion for riders eager to explore, highlighting its innovative “first-in-India” 100% Titanium Sliders for unmatched safety.

To bring this vision to life, we collaborated with influential riders like Meghnath Maity, Ankit Sharma and Shahid Mustafa, who showcased the jacket’s capabilities in real-world, inspiring journeys. This wasn’t just a product launch; it was a celebration of the rider’s spirit, a creative masterpiece designed to resonate deeply within the motorcycling community and beyond, encouraging everyone to embrace the call of the open road with confidence and style.

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We conceptualized the “Outward Bound” campaign for the Royal Enfield Crossroader Riding Jacket as a key to unlocking dual-sport riding. The jacket was positioned as the ultimate companion for riders eager to explore, highlighting its innovative “first-in-India” 100% Titanium Sliders for unmatched safety.

To bring this vision to life, we collaborated with influential riders like Meghnath Maity, Ankit Sharma and Shahid Mustafa, who showcased the jacket’s capabilities in real-world, inspiring journeys. This wasn’t just a product launch; it was a celebration of the rider’s spirit, a creative masterpiece designed to resonate deeply within the motorcycling community and beyond, encouraging everyone to embrace the call of the open road with confidence and style.